On belay

I've got you.
Start.

Belay takes the thing you have been avoiding and hands you one small step you can begin right now. Not the plan. Not the list. The next move.

Get Belay for iPhone Free to use. No account.

A cairn marks the path

The task is not too hard. It is too big to see the start of.

You already know what you should be doing. You have known for days. Effort is not the problem. The first move is buried somewhere inside something enormous, and looking at it makes you look away.

That is not a discipline problem. It is a visibility problem. You do not need to be pushed harder. You need someone to point at one thing and say: this one, now, and I will hold the rest.

the whole task
the first move is right there

How it works

Name the thing. Get one step. Begin.

1 Say it however it lives in your head “Finish chapter two.” “Sort out the tax thing.” No categories, no tags, no setup.
2 Belay breaks it into three to five steps Each one concrete enough that you could start it in the next fifteen minutes.
3 You are shown one of them The rest stay folded away until you need them. There is nothing else on the screen to weigh you.

The goal Finish chapter two

Right now

Open chapter two and write one paragraph you are allowed to delete.

Started I'm stuck

3 steps held back until this one is done

Illustration of the idea, not a screenshot

What it does

Small, specific next steps

Any goal, however vague, comes back as steps written plainly enough to act on without translating them first.

One step at a time

The rest stay hidden until you need them. You can always look, but you are never made to.

A calm daily plan

Built around the calendar you actually have, in the gaps that are actually free, not an ideal day you will never live.

Realistic about your energy

With your permission, Belay reads your sleep and activity to keep the plan honest on a bad night. That reading happens on your device and stays there.

“I'm stuck”

Tap one of four answers — too vague, no time, no energy, or you do not know where to start. Belay gives you a way through, not a lecture.

Nothing here can be broken.

There are no streaks. No counters. No day you can ruin. Miss a week and Belay is exactly where you left it, asking the same quiet question: what is the next small thing?

Momentum you have to protect is not momentum. It is one more thing to be anxious about. Coming back after a gap costs you nothing here, because there was never anything to lose.

Privacy

No account. Almost nothing leaves your phone.

There is no sign-up. You open the app and use it. No email, no password, no profile.
Your goals and your plan live on your device. They are yours, and they stay where you put them.
Health data is never sent anywhere. Sleep and activity are read on-device to shape the day, and that is the end of it.
Asking the coach is the one thing that leaves. To break a goal into steps, the words you typed go to Google’s Gemini — with nothing attached that identifies you. Exactly what that means →

Pricing

The free version is a real version.

Free

Yours, indefinitely

Name goals, get them broken into steps, and work through them one at a time. Nothing you rely on is taken away later if you never pay.

Pro

Calendar planning, health-aware days, unlimited “I'm stuck”

$49.99 / year

Starts with a 7-day free trial. Recommended: it works out at $4.17 a month.

Prefer to go month by month? $7.99 / month. Same features, cancel whenever.

Subscriptions renew automatically at the end of each period unless you turn renewal off at least 24 hours before it ends. You can manage or cancel in your App Store account settings at any time.

Whenever you are ready.

Download it, name one thing, and see what the first step looks like. That is the whole commitment.

Download on the App Store

iPhone first. Android is being built.

I've got you.Start.